It's never late
There has never been a more important time to set up a website presence for your business than 2023. Regardless of the industry your business is in, its online presence can have a huge impact on your business success.
According to a study less than 64% of small businesses have a website, while 75% of consumers research a company online before buying a product. This disconnect could be losing businesses hundreds of thousands Kenyan Shillings.
A website is not only important to establish your business’s presence online but also gives you the chance to distinguish yourself from your competition.
Create Credibility
With a website for your business, you have the opportunity to showcase your credibility. Clients are inclined to trust a business with a website over others who only have social pages. With a clean, easy to navigate website, you offer a sense of professionalism and convenience to your customers.
Your website also gives consumers a place to find necessary information about you and stay tuned for product or service updates.
Procure Leads
Having a website makes it easy for potential customers to find you. With a growing number of people browsing the internet for products and engaging in online shopping, it is essential for your business to have real estate on the world wide web.
Your website allows you to provide relevant information to potential customers, along with important contact information so that they can reach you for a quote or appointment.
Organic Traffic
Once you’ve claim an address for your business online, you’ll need to make your business website searchable and available on Google search results. Here’s where SEO optimization comes in.
Building a website in Kenya with best SEO practices will help your business to show up in the top search results page.
Time to Grow
As a start-up or SME business, you’re always looking for more ways to grow and reach more potential customers. In the physical world, you have the word-of-mouth to help you, but with a website, you get a chance to reach thousands of people online. If you set up an e-commerce store, you can sell proucts and ship to different locations around the Kenya. This helps you expand your potential market and tap into markets where you may not have considered before.
Access to greater business opportunities through your business website helps you grow exponentially.
We know that some organizations may be hesitant to get online because they feel they lack the technical expertise to build and manage a website.
As experts in Web Design in Kenya, we’ve helped businesses of different sizes establish their online presence and enjoy positive ROI through guidance and strong SEO practices.
Interested in working with Afrecce?
We are a Creative Digital Agency based in Nairobi, Kenya, specializing in Creative Web Design, Web Development, Branding and Digital Marketing.
We are also SEO services, E-Commerce and WordPress Content Management experts.