PPC advertising is one of the quickest ways to attract high-quality traffic to your website.
While SEO builds your long-term organic presence, Google Ads puts you in front of customers right now. When someone in Kenya searches for your product or service, a well-managed Google Ads campaign ensures your business appears at the top of the results; before your competitors, before the organic listings, and at the exact moment someone is ready to buy.
The unbeatable Google Ads experience.
At Afrecce, we manage Google Ads campaigns for businesses across Nairobi and Kenya with one goal in mind: generating a measurable return on your investment. We don’t just set up campaigns and leave them running – we actively manage, test, and optimise every aspect to make sure your budget is working as hard as possible.
Whether you’re running your first campaign or taking over from an agency that wasn’t delivering results, we’ll give you an honest assessment of what’s possible and build a strategy around your specific business goals.
01
Search Ads
The most powerful ad format: text ads that appear at the top of Google search results when someone searches for keywords related to your business. Ideal for capturing high-intent traffic: people actively searching for what you offer right now.
02
Display Ads
Visual banner ads appearing across millions of websites in Google’s Display Network. Excellent for brand awareness, retargeting website visitors, and staying top-of-mind throughout a customer’s decision-making journey.
03
Shopping Ads
If you sell physical products, Shopping ads display your product image, price, and store name directly in search results. Exceptionally effective for eCommerce businesses and consistently deliver strong return on ad spend (ROAS).
04
Video Ads (YouTube)
YouTube is one of the most visited websites in Kenya. Video ads offer a powerful way to reach your audience with compelling visual content – pre-roll ads, bumper ads, and in-feed video campaigns.
05
Performance Max
Google’s AI-driven campaign type that automatically shows ads across all Google channels: Search, Display, YouTube, Gmail, and Maps – from a single campaign. We’ll advise whether this suits your business and how to use it alongside other campaign types.
Google Ads Campaign Types We Manage.
01
Discovery & Audit
Before spending a single shilling of your budget, we fully understand your business, target customers, competitors, and goals. If you’re already running Google Ads, we’ll audit your campaigns to identify what’s working, what isn’t, and where budget is being wasted. Many clients are surprised how much can be recovered through proper structure alone.
02
Keyword Research & Budget Planning
We conduct thorough keyword research specific to your industry and the Kenyan market, including cost-per-click estimates so you can make an informed decision about your budget before we begin. We’ll be upfront if we believe your proposed budget isn’t realistic for your goals.
03
Campaign Build & Ad Copy
We build campaigns with a clean, logical structure that Google’s algorithm rewards with better quality scores and lower costs. Every ad we write is relevant, compelling, and aligned with its landing page. We create multiple ad variations and test them to find what resonates best.
04
Quality Score Optimization
Quality Score directly reduces your cost-per-click – meaning you pay less for the same traffic than competitors with lower scores. We apply our proven campaign structure to maximise Quality Score across every campaign we manage.
05
Ongoing Management & Reporting
Launching a campaign is just the beginning. We provide ongoing monthly management including bid adjustments, negative keyword additions, A/B testing, and clear performance reporting. You’ll always know exactly where your budget is going and what results it’s producing.
How We Manage Your Google Ads Campaigns.
Ready to Grow with Google Ads ?
Whether you’re starting from scratch or want a second opinion on your current campaigns, we’d love to take a look. Share your details and we’ll come back to you with an honest assessment and a clear plan.
Paid search, also known as PPC, sponsored ads, or pay-per-click, is a type of online advertising that allows you to place ads on platforms like Google Ads. You pay the platform a fee each time someone clicks on your ad.
Google Ads Works Well For:
Businesses that need leads or sales quickly – results can come within days of launch. Service businesses in competitive local markets: law firms, clinics, dentists, contractors, schools, and consultancies. eCommerce businesses selling products online. Businesses with a clear, specific offer that people are actively searching for.
Google Ads May Not Be the Best Fit If:
Your budget is very limited – some industries in Kenya have high cost-per-click rates that require meaningful monthly spend to deliver results. Your product or service is something people don’t yet know to search for. Meta Ads may be more effective for building awareness first. Your website isn’t ready to convert visitors – sending paid traffic to a slow or confusing website wastes money. We’ll always flag this before we begin.
Not Sure? Let’s Talk.
We’ll review your business, your market, and your goals and give you an honest recommendation on whether Google Ads makes sense and if so, what budget and strategy we’d recommend. No obligation.
Pay-per-click (PPC) advertising is one of the quickest ways to attract high-quality traffic to your website. Since you only pay when a user clicks through to your site, it can be highly cost-effective. Plus, tracking and measuring your campaign performance has never been easier.
PPC marketing offers immediate results by placing ads in front of potential customers and charging you per click. SEO focuses on optimizing your site for organic rankings, which takes longer but provides long-term, sustainable traffic.
The best approach often combines both, depending on your goals, timeline, and budget.
We don’t have fixed PPC campaign prices, as each project has unique requirements that affect the scope and cost. Once we receive your brief, we’ll provide an estimate for both cost and timeline.
Yes, absolutely. If Google Ads is part of your strategy or you plan to use it in the future, we’ll include a PPC-specific landing page in the design phase. Once the website is live, you’ll have the flexibility to add as many landing pages as needed and edit URLs or page structure as required.
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