The Workflow Behind Building a Website

Creating a successful website requires more than just sleek visuals and clever code. Behind every brilliant website is a structured, step-by-step workflow that ensures functionality, user experience and performance are prioritized at every stage. A small oversight, like a broken link or poorly structured sitemap can derail the entire project.

At Afrecce Digital Agency, we follow a proven web development process designed to deliver results. From understanding your goals to launching a high-performing website, we work collaboratively to ensure every detail is aligned with your vision.

A clear and professional website development process isn’t just about efficiency, it builds trust. By demonstrating organization, expertise and accountability at every phase, we keep your project on track and aligned with your business objectives. Our approach minimizes costly backtracking and keeps timelines tight.

Before any design or development work starts, it’s important to align expectations. That means asking key questions like:

The more information you provide at this stage, the smoother the build will be.

Here’s what you can expect when partnering with a professional web design agency like ours:

Before anything else, we conduct initial research to understand your brand, industry and target audience. This includes:

This stage may take place before a contract is signed as part of the pitch or after onboarding.

Once we understand your goals, we define the project scope and timeline. We also discuss:

This stage ensures clarity and prevents scope creep, a common issue where extra features extend timelines unexpectedly.

A sitemap outlines your website’s structure. Think of it as the blueprint for your site.

Why sitemaps matter:

We use tools like Ahrefs, Screaming Frog, or even Excel to create a clear, navigable architecture.

Wireframes are visual layouts of web pages without design elements like color or images.

Benefits of wireframes:

Once the wireframes are approved, we begin creating the website content. This includes:

Our SEO experts in Nairobi use tools like Ahrefs, Semrush, and Google Keyword Planner to ensure content is discoverable and aligned with your search strategy.

Our web developers in Nairobi studio then bring your website to life. As our primary approach we implement a CMS Configuration (e.g., WordPress), which is faster and easier to manage.

We often use CMSs like WordPress, depending on the project’s complexity. For simpler builds, Elementor or Divi may be used for flexible page creation.

After development, we populate your website with content – copy, visuals, downloads, and interactive elements. This stage ensures everything looks perfect and functions as intended.

Using a CMS makes content entry and formatting easier, with responsive layout adjustments built-in.

Before launch, we rigorously test your website to ensure everything is functioning seamlessly.

We test for:

Only after passing all tests is the website cleared for launch.

With everything approved, your website goes live! We monitor performance closely in the early stages, addressing any post-launch issues promptly.

A well-executed website requires strategic planning, creative design, high-quality content and seamless website development. At Afrecce, we don’t just build websites, we build digital experiences that connect brands with their audience and convert traffic into business.