If you own a business in Kenya, chances are you’ve heard about SEO. But what is it and what can you achieve with SEO Services in Kenya? Let’s find out!
What is SEO?
SEO stands for Search Engine Optimization and is a set of practices of growing a website’s traffic organically through search results. It comprises of keyword research, technical audits, content creation and link building (backlinks).
To most people, above definition may seem rather vague. As SEO can be done in various ways and has changed (and keeps changing) a lot over the period of years. In a nutshell, all branches of SEO share one goal and that is to help you acquire your target audience organically.
When someone types in “Hawaiian Pizza” into Google, they’re probably looking for a recipe, ingredients and detailed directions on how to make it. If you wrote an article about making Hawaiian Pizza, you’d want people to find your article. For anyone to come across it, you’d need to rank above other websites with recipes for said pizza. It’s not an easy task, but that’s what SEO optimization is all about.
The key difference between SEO and Paid Ads is that SEO brings “organic” traffic, which means once clicks start coming in, you don’t pay for them. With good Search Engine Optimization your online content will get optimized, so search engines like Google and Bing present it towards the top of the page when someone searches for relevant keywords.
How does Search Engine Optimization work?
Search engines such as Google or Bing use specific algorithms or set of rules to determine what pages to show and in what order for a “typed keyword query”. These algorithms are constantly evolving, very complex and take into account various factors to determine the rankings of each website.
SEO involves making very specific changes and adjustments to your content and website design, which in return make your website more attractive to search engines.
Desired result would be that the search engine displays your website at the top of search results page for a specific keyword query.
As we mentioned, search engines’ algorithms look at many factors when deciding which websites to present at the top of the ranking search results page.
However, there are three factors or core metrics that search engines evaluate to determine the quality of your website and how to rank it:
- Page Structure – One of the core components of SEO is page structure. Since website pages are decoded in HTML, HTML code structure impacts a search engine’s ability to evaluate a webpage. Relevant keywords in the title, URL paths and headers of the webpage, making sure that website is easily crawlable is very important and improves the SEO of your website.
- Content – Content is the King! In addition to your webpage structures, search engines analyze the content of a webpages to determine if it is relevant for any specific “keyword search query”. An important part of SEO is creating a content that targets keywords that search engines' users are searching for.
- Links – In addition to above, links from other websites with authority play an important role in determining the ranking of your website in search engines. For simple reason; a backlink can be seen as a vote of endorsement from other websites, other website owners wouldn’t link out to you should they find your website of poor quality. Sites, which acquire links from many other websites gain a higher rank or domain authority, especially if the sites that are linking to them have high domain authority themselves.
Search Engine Optimization process involves improving each of above core components of search engine algorithms to rank higher in the search results.
What are 3 types of SEO?
The three types of SEO are:
- On-Page SEO – Content on your website pages – Landing pages, products or services pages, blogs, etc.
- Off-Page SEO – Links (backlinks) from other websites, especially those with high authority.
- Technical SEO – Technical adjustments, corrections undertaken to improve website indexing and crawling.
Now, let’s look into these 3 types of SEO services in more detail.
What is On-Page SEO?
In simple terms, it refers to fine tuning your content. Titles, meta descriptions, relevant keywords used, internal links, image alt tags.
Google crawls for keywords on your website pages to match the users’ search queries. In addition, algorithms analyze the content of web pages to assess whether the page contains relevant information that might be useful to what your potential target audience is searching for.
What is Off-Page SEO?
In simple terms, these are adjustments actioned away from your website. With correct Off-Page SEO strategy a website will gain authoritative links from other high ranked websites.
The main component of Off-Page SEO is backlinks. This is where other websites, that are relevant to your business, link out to your website. Through this process Google transfers some of their Page Authority (aka link juice) to your website, as a result raising your rank in search engines.
What is Technical SEO?
Technical SEO includes adjusting core metrics of your website to make it easier for search engines’ bots to crawl and index your site correctly.
Your website pages’ loading speeds, page sizes, scripts and image sizes all matter and greatly impact your SEO rankings. Search engines care about user experience, your website’s speed is an important factor to user experience.
How to boost your business with SEO services in Kenya?
Search Engine Optimization will improve your website ranking on search engines. Bringing more traffic, potential customers with a specific intent to your doorstep.
SEO should one of the key focuses in online marketing strategy, in a modern world potential customers search nearly for everything online.
Search results are ranked and presented in an ordered list, the higher up on that list you are, the more potential traffic your business will tend to receive. For instance, a typical search query ranked as number one receives 40 to 60% of the total traffic for that specific query, in contrast the number two and three results receives significantly less traffic.
Only 2 to 3% of users click beyond the first page of search engines’ results page. Hence, even a small improvement in search rankings can result in your website receiving significantly more traffic and ultimately potential sales.
This is where our SEO Services in Kenya comes in.
How much does SEO cost in Kenya?
The cost of SEO varies and depends on different factors, such as scope of work, urgency and input required.
On average the SEO cost in Kenya can be from lower side of KES 50,000 a month to a more complex and intense projects of around KES 200,000 a month.
Most SEO companies in Kenya will offer monthly, quarterly or annual packages.
At Afrecce, we create a strategy several months in advance and reflect on our work, results and progress on a monthly basis. It is important to note that while we offer monthly packages, we do not offer one-size-fits-all SEO packages, since that approach to SEO simply isn’t effective.
When you’re looking for SEO Services in Kenya, always consider SEO cost as an investment.
You’re setting your business website up for success by making it more visible on search engines in future, which will help your business get more traffic, leads and potential sales.
Interested in working with Afrecce?
We are an expert-led SEO Company in Nairobi, also specializing in Creative Web Design, E-Commerce Web Development, Branding and Digital Marketing.
If you’re looking for SEO Services in Kenya, drop us a line!